Introducing Change is Nature, Household Goods

Posted by Brittany Pickrem on

3 min read 

Hello friends! I'd like to warmly welcome you to our first-ever blog post. My name is Brittany, and I'm the Co-founder of Change is Nature, Household Goods. I'm SO excited to share with you why I started Change is Nature. 

Over the last 15 years, I've had the honour of working as a branding consultant for several dozens of purpose-led entrepreneurs, and non-profit organizations. While working with these clients I got to see how their businesses uplifted the communities they served. Directly inspired by my customers, I wanted to create a brand that would have a positive impact as their businesses do.
Change is Nature was founded with the vision to help preserve the environmental health of Atlantic Canada. 
I've had the privilege of enjoying Atlantic Canada's landscape my entire life, and my love for this region comes from the memories I've made in the natural environment here. A few of my favourite memories are: 
  • Lazily floating in the Bras d'Or Lakes¬†in Cape Breton in the summer sun for hours

Sunset over Bras D'or Lakes Nova Scotia - Change is NatureSunset over the Bras d'Or Lakes in Cape Breton, Nova Scotia

  • Taking the ferry to PEI long before the Confederation Bridge was built

  • White¬†water rafting in a tidal bore...and falling out of the boat!¬†¬†

  • Getting caught in the fast-moving tides along Blomidon Provincial Park's Beach¬†

  • Standing at the top of Signal Hill¬†watching icebergs float far in the distance while the icy wind¬†whipped all around me¬†¬†

  • Exploring vineyards in Wolfville, while enjoying glasses of Nova Scotia's wine appellation Tidal Bay¬†
Brittany at Vineyard in Wolfville Nova Scotia - Change is Nature
Enjoying some tasty Tidal Bay compliments of Benjamin Bridge
  • Camping¬†under the stars, near the ocean at the Sandy Beach Tent & Trailer Park in New Brunswick

  • Hiking along Polly's Cove, followed by enjoying the BEST fish and chips in¬†Atlantic Canada from Shaw's Landing¬†(which JUST opened for the season by the way!)
Fish and chips from Shaw's Landing Nova Scotia - Change is Nature

Atlantic Canada's best fish and chips from Shaw's Landing

 When I think back on all these memories, I realize it was Atlantic Canada's natural environment that helped gift these experiences to me over the years.

I have so much gratitude that I get to call this beautiful place my home. Chances are if you live here, you likely feel the same way too. 

Over recent years while walking along the beach, I've noticed a steady increase of litter lining the shore, and it hurts my heart. I know this garbage is a small reflection of how polluted our ocean is becoming every day. 

Now more than ever pollution is something that should concern anyone who is living here, especially because our population is increasing. More people typically means more pollution too. 

I believe we all have a shared responsibility to be mindful of the waste each of us generates, and ideally prevent it before it even begins. With this thought in mind, I asked myself: 

What can I do about pollution?

I'm certainly not Greta Thunberg, but I live in Atlantic Canada, and I love this coastal region. To my surprise - that's all I needed to take some action, and it was the driving inspiration behind founding Change is Nature. 

By design, Change is Nature is in the business of preventing pollution from ever entering our rivers, lakes, and oceans. 

Our products are providing Atlantic Canadians with the opportunity to choose locally designed, earth-friendly household goods, that will help to reduce plastics, and harmful chemicals from entering our coastal ecosystems. 

When Atlantic Canadians choose to buy our products and products like ours, it ultimately means less plastic and chemicals polluting our natural environment.

What can YOU do about pollution?

Chances are you're no Greta Thunberg either. But perhaps you're somebody who calls Atlantic Canada home and loves the region like me.  

By choosing to purchase, and use our products in your home, you're doing the work it takes to actively preserve and protect this beautiful region we call home. 

Thank you for taking the time to read our story. We look forward to making Atlantic Canada a little less polluted with your help. 

- Brittany

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